Privacy Policy

Last Updated October 14, 2022

Welcome to Geo. This Privacy Policy describes the policies and procedures of Geo, Inc. (“Geo”, “we”, or “us”) for the collection, use, security and disclosure of personal information about you. It also describes your choices regarding using, accessing, deleting, and correcting your personal information.


This Privacy Policy explains how Geo treats the personal information it gathers when you use or access (the “Site”) or the services, features, content or applications offered by Geo (collectively with the Site, the “Services”), or when you view or interact with a Geo link (either our links or one of our branded domains). This Privacy Policy also covers Geo’s treatment of any information about you that Geo’s customers share with Geo.

This Privacy Policy does not apply to the practices of other businesses that Geo does not own or control, including other companies' websites, services and applications (“Third Party Services”) that you can access through the Services or to individuals that Geo does not manage or employ. We cannot take responsibility for the content or privacy policies of Third Party Services. We encourage you to review the privacy policies of any Third Party Services you access or use.

Information We Collect

Geo may collect personal information about you from the following sources, as described in this Privacy Policy, when you (i) register for the Site and the Services through your user account with Geo, including registering through a third-party social networking service (your “Account”); (ii) use the Services; or (iii) view or interact with a Geo link (either our links or one of our branded domains) on a third-party website. We collect the following information from you, some of which might be considered personal information under applicable law.

When You Register for a Geo Account
When you create an Account, we may collect personal information from you, such as your name, phone number, company name, industry, job title, company size, email address, and sign-in information. Create an Account using your login information from a third-party account, such as Google, Facebook, Apple, or Twitter. We will access and collect the personal information about you that the third-party Account provides (based on your privacy settings with the third-party Account), so that you can log into your Account with us. In addition, we use your contact information to send you information about our Services and communicate with you about your Account, your activities on our Site and Services and policy changes. You may unsubscribe from receiving certain types of these messages through your Account settings. However, Geo reserves the right to contact you when we believe it is necessary, such as for administrative and Account management purposes.

Some features of the Services allow registered users to provide their content to the Services, such as written descriptions of URLs, comments, images and video. However, unless you request the deletion of your personal information as described in this Privacy Policy, all content submitted to the Services may be retained by Geo, even after you terminate your Account and may continue to be shared by third parties, as described in this Privacy Policy.

When You Create a Geo Link
One feature of the Services is the ability to create shortened uniform resource locators (URLs) of websites (“Geo Links” or “GeoLinks”). Users can create Geo Links without registering for an account. When you create a Geo Link, Geo collects and stores both the original URL and the shortened URL, and if you are logged in to your Account, we will associate that information with your Account. In addition, Geo also collects and stores your IP address, your geolocation data (which we derive from your IP address), the time and date on which you shortened the original URL, and if you share a Geo Link on a social networking platform, the name of the platform and your username on that platform.

When You Interact With a Geo Link
Geo automatically collects personal information about the interaction (such as clicks or views) with every Geo Link created through the Services (either our links or one of our branded domains) on a third-party website. This information includes, but is not limited to: (i) the IP address and location derived from the IP address; (ii) internet or other electronic network activity information like the referring websites or services; (iii) the time and date of each access; (iv) device settings, such as browser type, operating system, and language; (v) cookies, as described below, and mobile advertising identifiers and (v) information about sharing of the Geo Link on Third Party Services (collectively, “Geo Link Metrics”). As described in this policy, we use Geo Link Metrics to provide the Services, understand and analyze how our Services are used, identify trends, and detect, deter and prevent malicious, fraudulent or unlawful activity. Please see the “Information We May Share” section of this Privacy Policy to describe how we may share information we collect when you create, view or interact with Geo Links.

Other Information We Automatically Collect
When you visit the Site, we automatically collect (i) your IP address and location derived from the IP address; (ii) internet or other electronic network activity information, like the referring websites or services; (iii) the time and date of each access; (iv) device settings, such as browser type, operating system, and language; and (v) cookie information. This type of data enables us and third parties authorized by us to figure out how often individuals use parts of the Site so that we can analyze and improve them.

We may receive a confirmation when you open an email from us. We use this confirmation to improve our customer service.

Geo may use third-party APIs and software development kits (“SDKs”) to provide certain functions in our Services.

Third-Party Services
Some features of the Services allow you to share your content and Geo Links through your accounts with Third Party Services such as Twitter. Suppose you choose to connect Geo to such Third Party Services. In that case, we may collect information related to your use of those Third Party Services, such as authentication tokens that allow us to connect to your Third Party Service accounts. We will ask you for permission before you authorize our collection of this information. We will only use that information for the specific reason it was provided to us. We may also collect information about how you are using the Services to interact with those connected Third Party Services. Note that Third Party Services may be able to restrict the information provided to us based on the privacy settings of that Account.

To enable us to infer the location from the IP addresses of computers or devices that visit our website or click, view or interact with Geo links described in this policy, we receive IP-derived location information from our third-party service provider. In addition, we also receive the business contact information of our business customer contacts and prospects from our third-party service provider.

Cookies and Other Similar Technologies
Geo and its partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and gather demographic information about our user base as a whole.

When you access a website, cookies are pieces of text that may be provided to your computer through your web browser. Your browser stores cookies in a manner associated with each website you visit. We use cookies to enable our servers to recognize your web browser and tell us how and when you visit our Site and use the Services through the web.

Geo cookies also allow Geo to track when you have clicked on a Geo Link. Each click of a Geo Link is tracked using a unique identifier assigned to you in one or more cookies stored by your web browser and associated with Geo. We may associate the unique identifier in our cookies with the other information we automatically collect when you use the Services, as described above, including your IP address, Geo Links you click, Geo Links you create, and information with your Account if you have one.

Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. If you disable cookies, you will not be able to use some features of the Services. For example, we do not currently recognize do-not-track signals.

We partner with third parties to track utilization and behaviour on the Site and to manage our advertising on other websites. Our third-party partners may use cookies, web beacons, pixel tags or similar technologies to provide you with advertising based on your browsing activities and interests. If you wish to opt-out of interest-based advertising, click here (, or if in the European Union, click here (

This Privacy Policy covers the use of cookies by Geo only and does not cover the use of cookies by any Third Party Services. Geo does not control when or how third parties place cookies on your computer, such as when you visit a website through a Geo Link. You can manage other companies’ cookies for online advertising by visiting the Digital Advertising Alliance’s Consumer Choice Page (

Opt-Out Mechanisms
You may ask Geo not to associate your web browser or IP address with visits to the website or Geo Links that you create or click by clicking on the appropriate links below. If you would like to opt out of the Geo Links, please click on the opt-out choice for Geo Links below. This will install a cookie on your browser that instructs our servers not to associate your IP address, and browser with Geo Links you create, click, or view. If you clear your cookies in your browser, you will need to click on the opt-out choice again after each time you earn your cookies. To be clear, these cookie-based opt-outs must be performed on each device and browser you wish to have opted out of. Cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may limit tracking via their device settings. Please note that if you use these opt-out mechanisms, we will still automatically collect the IP addresses of computers or mobile devices that click on or create Geo Links; we won’t associate them with your browser or Geo account.

Cookies on Geo Links: Click Here (

Note Regarding Children
We do not knowingly collect personal information from children. If we learn that we have collected the personal information of a child under 13 (or older as required by applicable law), we will take steps to delete such information from our files as soon as possible.

How We Use Information

We use the personal information we collect for a variety of administrative and business purposes to:

  • Operate our Site and provide the Services, process and complete any transactions, verify individual identity,
  • respond to inquiries, questions and comments and provide customer and technical support; provide access to certain functionalities of our Services,
  • personalize and improve the Services and develop new products and services,
  • communicate with our current and prospective customers concerning our services, measure interest and engagement in our Site and Services,
  • monitor and analyze usage and trends of the Site and Services,
  • provide services to our customers to allow them to understand how you interact with our Services and to help detect, deter and prevent malicious, fraudulent or unlawful activity,
  • comply with any legal obligations, and
  • enforce our terms and as otherwise described in this Privacy Policy.

Usage Across Devices
We may use the information we collect to make inferences that a unique individual has created or interacted with Geo links on different devices so that we can detect, deter and prevent malicious, fraudulent or unlawful activity and analyze how users use our Services. For example, suppose you created a Geo link on a computer connected to your residential WiFi network, and you soon after that clicked on a Geo link on a mobile device connected to the same WiFi network. In that case, we may infer that a single individual created and clicked on the Geo links because both events were associated with the same IP address in the same period.

Other Legitimate Interests
We also may use personal information to pursue legitimate interests, such as direct marketing, research (including marketing research), network and information security, prevention of fraudulent, malicious and unlawful activities, or any other purpose disclosed to you at the time you provide personal information or allowed by law.

Information We Share

The Services are designed to help you share information with others. In addition, we provide Services to our Customers that use Geo Link Metrics. As a result, the following categories of personal data generated through your use of the Services are shared publicly or with the following categories of third parties for the business purposes described below.

Geo Links, You Create
Much of your activity on and through the Services is public by default. For example, when you create a Geo Link, the original URLs you have shortened, and the corresponding Geo Links are publicly available.

Account Information
Where permitted by law, if you register a Geo Account with an email address on a domain owned by an organization (for example, an employer or educational institution where you have an email account), we may share your email address and information about your Account, such as the number of links you have created, with that organization to explore the organization’s interest in producing or managing an enterprise account or for related purposes.

Information We Share With Customers
We may share our personal information as described in this Privacy Policy with our customers. For example, when you create a Geo Link of one of our customer’s sites, the customer may be able to view the original unshortened URL, the date and time the Geo Link was created, the location where it was made as derived from your IP address, and aggregated information about clicks and views of the Geo Links, including the number of times the Geo Link was shared, whether or not it was viewed, comparison of that Geo Link’s performance to that of all Geo Links pointing to the same content, whether others are sharing a Geo Link to the same content, geographic regions where the content is being viewed, and identification of social networks on which the Geo Links appear. In addition, we may share Geo Link Metrics with customers to help them detect, deter and prevent malicious, fraudulent or unlawful activity.

Information You Elect to Share
When creating a Geo Link, you can share that Geo Link through Third Party Services. Any information you elect to distribute through Third Party Services, such as a social network post you create, may become accessible to users of those services. You can also access other Third Party Services through the Services, for example, by clicking on links in the Statistics page for a Geo Link. We recommend that you review the terms of services and privacy policies of such Third Party Services that you access through the Services since Geo does not control and is not responsible for the privacy practices of these Third Party Services.

Information Shared with Service Providers
We may employ and contract with third parties to perform specific tasks on our behalf and under our direction (our “Service Providers”). For example, we may need to share information about you with our Service Providers to fulfill specific business purposes, like providing our product with research and analytics on user behaviour and providing advertising products and services to users, processing payments, and providing email marketing and support services. Our agreements with these Service Providers authorize them to use your information only as necessary to provide services to us. Our agreements with our service providers cover transfers to subsequent third parties.

Information Disclosed Pursuant to Business Transfers
We may transfer and provide information about our users in connection with an acquisition, sale of company assets, or other situation where user information would be transferred as one of our business assets. You will be notified via email and a prominent notice on our website.

In such a case, the acquirer of Geo may continue to use your information as outlined in this policy or as otherwise allowed by law.

Information Disclosed for the Protection of Geo and Others
Geo may access, read, preserve, and disclose any information it collects when it has a good faith belief that doing so is reasonably necessary to (i) comply with a law, regulation, or compulsory legal request, including process from governmental law enforcement or national security agency, (ii) enforce the Privacy Policy or Terms of Service, including investigation of potential violations hereof, (iii) detect, deter, prevent or otherwise address malicious, fraudulent or unlawful activity, (iv) respond to user support requests, or (v) protect the rights, property or safety of Geo, its users and the public. This includes exchanging information with other companies and organizations for protection from malicious, fraudulent or unlawful activity.

Information We Share With Your Consent
We will share information about you when you direct or otherwise instruct us to do so, such as when you share Geo Links or content with others through the Services, if you intentionally use or direct us or the Services to interact with third parties, or if we notify you that the information you provide will be shared in a particular manner. You provide such information (like sharing/posting it with a third-party Service).


Depending on your location, information about you may be transferred to the United States or other countries outside the EU or European Economic Area (EEA) or processed there. These data transfers are necessary to provide you with the services outlined in this policy.

To protect your data, we rely on reasonable legal basis for each data transfer. In particular, we use contractual safeguards such as Standard Contractual Clauses approved by the European Commission. In addition, where applicable, we base data transfers on adequacy decisions issued by the European Commission.

Please feel free to contact us for further information about international data transfers.


We retain the personal information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defences, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable legal obligations.

Information Security

A password protects your Account information for your privacy and security. You can help prevent unauthorized access to your Account by selecting and protecting your password appropriately, using two-factor authentication, and limiting access to your computer and browser by signing off after you have finished accessing your Account.

Geo endeavours to protect the information it collects about its users using good security processes and controls, however, despite these efforts, no security measure is perfect or impenetrable, and Geo does not guarantee or warrant that such actions will prevent unauthorized access to the information about you that Geo stores. In the event we experience a security breach, we will promptly notify you if your personal data has been compromised, per applicable law. If you have any questions about the security of your personal information, you can contact us at

Choice and Access

You don’t need an Account to create Geo Links, and you can use many of the features of the Services without registering, thereby limiting the type of information collected about you individually. If you have a Geo Account, you may access, correct, or request the deletion of your personal information by logging into your Account. Once logged in to your Account, you can view a history of the URLs you have shortened and the metrics pages for those URLs. You can request a complete copy of the personal information we store about your Account by clicking the button to request a report in your Account Settings. For more information on how to request access to your data, please see our help article.

You can delete your Account at any time through your Account settings page. If you delete your Account, you will no longer be able to access or use the Services. If you have an Account but cannot access it, you can contact us at We will respond to your request within a reasonable timeframe. If you are a resident of the EEA or Switzerland, you have the right to ask that your data be corrected, updated, or erased. Additionally, you may have the right to access your data and receive a copy of your data undergoing processing. You may also have the right to object to or request that we restrict certain processing.

For all other requests to exercise any of your rights, you may contact us as indicated in the “Questions” section below. Once we receive your request, we will ask that you verify your identity by authenticating through your Account. If you do not have a Geo account, Geo has no way of identifying you or proving that you created or clicked on a Geo link.

In accordance with applicable law, you may be entitled to submit a request through an authorized agent. To designate an authorized agent to exercise your rights and choices on your behalf, please provide a written attestation, declaration, or permission that has either been physically signed or provided electronically per applicable law. In certain circumstances, law may require us to retain your personal information.

Please note that in the interest of ensuring that existing Geo Links continue to function for all of our users, the Geo Links that you have created and shared cannot be deleted or disabled (even if your Account is deleted), and any shortening and sharing activity that has already occurred on your Account also cannot be deleted. If you have concerns about any unauthorized use of your Account, you can delete your Account within your Account settings.

Please see the Cookies section above for additional choices you may have.

California Residents

If you are a California Resident, you may request, subject to any applicable exceptions, access to and deletion of your information or more information about how we collect, use, and disclose personal information. You may submit a verifiable request to know and exercise any of your other rights as described in the “Choice and Access” section above. We will not discriminate against you for exercising your rights and choices.

The categories of personal information we collected in the preceding 12 months and their sources are provided in the “Information We Collect” section above. The “How We Use Information” section describes our business purposes for collecting personal information.

Geo does not sell your personal information to third parties for money or other valuable consideration. Geo does permit third parties to collect the information described above through our Service and discloses such information with third parties for business purposes as described in this Privacy Policy, including but not limited to providing advertising on our Service and elsewhere based on users’ online activities over time and across different sites, services, and devices. The categories of third parties to whom we disclose personal information are provided in the “Information We Share” section above.

Supervisory Authority

If you are located in the European Economic Area, you have the right to lodge a complaint with a supervisory authority if you believe our Processing of your Personal Information violates applicable law.

Changes to This Privacy Policy

Geo may amend this Privacy Policy from time to time. If we make material changes in the way we collect or use information, we will notify you by posting an announcement on the Services or sending you an email, and we will indicate when those changes will become effective. You agree to be bound by any changes to the Privacy Policy when you use the Services after those changes become effective.